over elfin

About Elfin

We are Puck and Lieke, founders of Elfin: the largest financial platform for women about money in the Netherlands and Belgium. When we met in 2020, we quickly discovered that we share the same mission: to help women become financially independent. We are convinced that the world becomes a nicer place when women have more money, and with it more options, possibilities and choices. Did you know that women are twice as willing as men to invest their money in sustainable projects and initiatives for good?

It’s 2024, but still we women are losing out when it comes to money. We earn less, build fewer pensions, and have fewer assets. However, we do get older on average by 6 years than men (and thus need longer money to live on) and 40% of couples break up with a woman losing an average of 25% in purchasing power.

This has to be different! And we both know: actively working on your financial independence is not at all difficult, scary or complicated. Moreover, it gives you enormous self-confidence as a woman to know: I can always fall back on myself.

Who are we?

About Puck

I am Puck Landewé, 36 years old and I live partly with my husband Matt in Switzerland and partly in the Netherlands. In 2019, I decided to record my journey into the world of investing to share with other women. I couldn’t find a platform like Elfin anywhere: a place where you can meet with other women and ask all your money questions and build a financial network in a safe environment. ‘I’m going to build this myself,’ was soon the conclusion.

In 2020, I met Lieke and immediately felt we had a click to further develop Elfin together.

I myself have been investing since 2018, and I am a risk-averse investor: preferably in ETFs and funds. I invest for later. Being an entrepreneur makes it all the more important to take care of my own retirement. I also invest in real estate which gives me a passive source of income every month. With a very small portion of my money I dare to take a little more risk, such as in crypto and angel investing.

Follow Puck on Instagram and Linkedin

 

About Lieke

I am Lieke Danenberg, 39 years old and I live in a village just above Alkmaar. I am married to Wieger and have a son and a daughter, Jurre and Ella.

Entrepreneurship is in my blood, and at Elfin I can also do business and contribute to a better world: helping women create a nicer life.

I myself have a very fine financial plan that incorporates all my dreams and goals. To bring that to life, I have clear savings goals and every month I make automated investments to finance, among other things, my children’s studies in a few years.

90% of my investments are as risk-free as possible, but every now and then I like a little adventure and invest my money in risky cryptos or start-ups, for example.

Follow Lieke on Instagram and Linkedin

How do we make money?

We think it’s important to be transparent about our revenue model. The financial world is by no means always independent and financial influencers and parties go for their own gain instead of your gain.

At Elfin we earn money because women become member with us, or take a separate course, for example on investing. We also work with partners. They pay us for the content we create and the lectures and workshops we provide for companies and events. We are independent and will never advise you to buy a particular financial product. We show you the possibilities and inform you, so you can make your own informed decisions. Our motto is: “it doesn’t matter where you start investing or insuring, as long as you choose a party you feel comfortable with”.

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We’d love to hear from you

“1 million women financially independent” is Elfin’s mission. Because only with financial backup can women live on their own terms.

  • Would you like to help us achieve our mission?
  • Do you have an idea that helps 1 million women achieve financial independence?
  • Do you see a great collaboration in front of you?
  • Or do you have a stage where we should tell our message?

Let us know!